In this chapter, we break down why email marketing remains one of the most powerful tools in your digital strategy — even in the age of algorithms and social media overload.
You'll explore key stats that prove email outperforms most channels in both engagement and ROI, especially for founders, creators, and nonprofits working with limited budgets.

We cover:
✅ The enduring power and relevance of email
📊 Eye-opening stats that show what’s working today
💰 Why email offers unbeatable ROI — and how to make it work for you

By the end of this chapter, you'll understand why email isn’t just alive — it’s essential.

Importance of Email Marketing

Email Marketing Stats

ROI in Email Marketing

Why Email Marketing Still Matters

Email Marketing Crash Course: From First Subscriber to First SaleEmail isn’t dead — it's your most powerful asset. In this fast, focused crash course, you'll learn how to turn subscribers into superfans and browsers into buyers. Designed for plant-based entrepreneurs, creators, and nonprofit leaders, this course walks you through the essentials — without the fluff.💡 What you'll learn:<ol><li>Introduction to Email Marketing – Why email still wins and how to use it strategically</li><li>Building Your Email List – Tactics to attract the right audience and keep them engaged</li><li>Emails in Stan Store – Setting up automations, broadcasts, and lead magnets with ease</li><li>Creating Converting Content – Tips, formats, and frameworks to drive action (not just opens)</li></ol>You’ll walk away with clarity, confidence, and a system you can start using immediately — even if you’re starting from scratch.

Learn the essentials of email marketing in this crash course designed for founders, creators, and nonprofits. Build your list, write emails that convert, and make the most of tools like Stan Store — all in under an hour.

Crash Course on Email Marketing

The PaperCup Media 

Primary Menu

System Defaults

Primary color

Primary color hover

Heading text color

Body text color

Banner text color

Primary button text color

Primary button text hover color

Secondary button background color

Secondary button background hover color

Secondary button text color

Secondary button text hover color

Navbar item background color

Navbar item text color

Navbar item text hover color

Crash Course on Email Marketing

Subru S

Course Details

Course content